Zurich is known as the "little big city,” basically you get alot more in a smaller space !! The shopping area where everyone goes is all pedestrian and you only have to walk a little to find everything, paradise !! Its all really in one square kilometer and you can find everything you want here. But in the old town on both sides of the Limmat River is where I love, bohemian boutiques, small designers houses, antique shops, art, its all a jumble of shopping pleasure.