Samchung-Dong is very closely located to Cheongwadae (the Office of the Korean President): the development of this town has been strictly banned until very recent days. It is also the heart of old Seoul. You'll find people who pridefully say their grand father's father was also born in this town. Coming from the metropolitan area, you might think the time in this area stopped in the 70s. Many nice small cafes, galleries, restaurants and shops are hidden in small streets like small presents.