In 1907, a Doctor in Massachusetts conducted a number of experiments on dying patients to determine the weight of the human soul. At the exact point of their death the patients lost 21 grams, giving the human soul the weight of 21 grams. Over 100 years later, the 21 Grams label was born. They produce a range of risky designs, they make clothes others wouldn’t dare to. Their prints are designed/printed in New Zealand.