THE Mecca for photographers in NYC. This superstore offers a ridiculous variety of photo and video equipment and accessories at competitive prices. What makes it special is the odd network of conveyor belts that run through the store. You buy your item on the 3rd floor and it is shuttled across the store and down to the checkout where it will await you. This place also offers a look into multicultural nyc as it is owned and run completely by Hassidic jews. Their website is also fantastic.