Hilo Hattie was the stage name for a very popular entertainer in Hawaii during the 1950's and 1960's.
The very first Hilo Hattie store was opened by Jim Romig on a stretch of road between Lihue and Kapaa on the Island of Kauai. The sign out front read, "Kaluna Hawaii Sportswear". The first store was the birth of an idea for a retail store that specialized in Made-in-Hawaii fashions and gifts. Now you can find lots of Stores on each Hawaiian Island.