Prime Time is not only a clothes shop, its a way of life. And has been in Cork for longer that any of us want to remember. But it has opened the minds of young people through out the south, not only with clothing but creating a life style so many want to be part off. Not one to sit about and wait for the doors to open Prime Time has been an influential movement within the sounds and vibes of Cork City. You just have to go and check it out yourself !!!