The highest hotel in Europe and pat of the world. Terrible, tacky, but tall. You must enjoy it if you want to have a total Benidorm experience.
I once heard that one of the hotel in North Korea was the tallest so I googled with curiosity (Communists and dictators love tall buildings). Yes, the Hotel Bali is the tallest hotel in Europe, and 28th tallest in the world.
You can check it out here: http://www.emporis.com/en/bu/sk/st/tp/ty/ho/
Do they think the height impresses the customers or guarantees better service? jajaja ;)