Firstly, you can have your booze in the park, which is unusual for being in new york (alcohol can only be consumed indoor.) Secondly, the size is just right, not too big, not too small. The price is fair, not too pricey. The downside is the usual long queue, but if you go off hour, you'd be able to beat the crowd. If the line reached the first tree, that would be about 15-20 minutes wait, which is ok in NY standard.
Phone number: 212.889.6600